Frontiers in Communication (Journal)

    Activity: Publication peer-review and editorial work types › Publication Peer-review

    Description

    Don’t forget about customer magazines: the effects of reading experiences on customer magazine effectiveness
    Period29 Jun 2023
    Type of journalJournal
    Degree of RecognitionInternational

    Keywords

    • marketing communications
    • content marketing
    • customer magazines
    • effectiveness
    • media experiences
    • journalistic quality
    • media engagement
    • Media

    Field of Science

    • 5.8 Media and Communication
    • 5.2 Economy and Business

    Documents & Links