Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors

Activity: Talk or presentation typesOral presentation

Event title2022 AHFE International Conference on Applied Human Factors and Ergonomics
Event typeConference
LocationUnited StatesShow on map
Degree of RecognitionInternational


  • integrated marketing communication
  • marketing communication
  • digital promotion
  • digital marketing
  • Consumer behavior
  • public communication
  • government communication