Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors

    Activity: Talk or presentation types › Oral presentation

    Period2022
    Event title2022 AHFE International Conference on Applied Human Factors and Ergonomics
    Event typeConference
    LocationNew York, United StatesShow on map
    Degree of RecognitionInternational

    Keywords

    • integrated marketing communication
    • marketing communication
    • digital promotion
    • digital marketing
    • Consumer behavior
    • public communication
    • government communication