Description
Rīga Stradiņš University (RSU) recently hosted an informal fireside chat with Master’s students in Strategic Communication, featuring Mike Klein FIIC, FCSCE, SCMP—one of the world’s most recognized experts in internal communication.The conversation explored the evolving role of communication professionals in today’s complex environment. Key insights included:
AI and communication: Artificial intelligence cannot replace the human role of building relationships, driving dialogue, and creating collaborative networks.
Influence and impact: True influence extends beyond formal decision-making roles—it lies in asking the right questions at the right time.
Reputation management: Communication KPIs should not rely solely on organizational reputation; every employee interaction shapes public perception.
Every employee is a communicator: While all employees contribute to communication, professionals provide the strategy and structure to align efforts with organizational goals.
Critical thinking and media literacy: Strengthening these skills is essential for addressing disinformation and sustaining democratic societies, as highlighted by recent U.S. political developments.
| Period | 4 Nov 2024 |
|---|---|
| Visiting from | International Association of Business Communicators |
| Visitor degree | Master |
| Degree of Recognition | International |