Description
Limited attention has been paid to explore relationship between organizational press releases and news media content. Despite substantial claims of media’s high dependence on information subsidiaries such as press releases, very few research have been devoted to exploring reliance of news agencies (or wire services) on PR content. This study examines influence of public relations materials on news content of national information agency (LETA). The analysis displays that almost 40% of its news content is based on information from press releases provided by PR professionals from local authorities, associations, and unions. In addition, this study looks at the content of most popular news media outlets. The results confirmed that the LETA possess the agenda-setter power in media arena, as at least one third of the online news consists of verbatim agency copy, involving little or no editing. Moreover, the influence of the LETA was recognized in semi-structure interviews (n=4) with the editors from the main online news media outlets (lsm.lv, delfi.lv and tvnet.lv) and the national news agency. The representatives from media outlets acknowledged that when it comes to lack of resources, use of LETA news articles will be most obvious choice.. .. .. .| Period | 27 Mar 2023 |
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| Event title | RSU Research week 2023: PLACES |
| Event type | Conference |
| Conference number | 3 |
| Organiser | Rīga Stradiņš University |
| Location | Rīga, LatviaShow on map |
| Degree of Recognition | International |