The Use of Influencer Marketing Services for Unfair Commercial Practice in EU and Latvia

Activity: Talk or presentation types › Poster presentation

Period2022
Event title23rd International Conference "Economic Science for Rural Development"
Event typeConference
Conference number23
OrganiserLatvia University of Life Sciences and Technologies
LocationJelgava, LatviaShow on map
Degree of RecognitionInternational

Keywords

  • influencer marketing
  • content marketing
  • consumer behaviour
  • marketing communication
  • imarketing law
  • confidentiality principle

Field of Science

  • 5.2 Economy and Business
  • 5.5 Law