The Use of Influencer Marketing Services for Unfair Commercial Practice in EU and Latvia

    Activity: Talk or presentation types › Poster presentation

    Period2022
    Event title23rd International Conference "Economic Science for Rural Development"
    Event typeConference
    Conference number23
    OrganiserLatvia University of Life Sciences and Technologies
    LocationJelgava, LatviaShow on map
    Degree of RecognitionInternational

    Keywords

    • influencer marketing
    • content marketing
    • consumer behaviour
    • marketing communication
    • imarketing law
    • confidentiality principle

    Field of Science

    • 5.2 Economy and Business
    • 5.5 Law