How to address Russian-speaking audiences: Approaches of Latvian and Estonian media policymakers

Press/Media

Description

The Media & Society podcast offers a platform for in-depth conversations about how people experience, think about, and feel regarding media and journalism. Aimed at media professionals and scholars, it explores the multifaceted relationship between media, journalism, and audiences in two Baltic countries — Latvia and Estonia.

Period8 Aug 2025

Media contributions

1

Media contributions

  • TitleSkaļāk
    Degree of recognitionRegional
    Media name/outletPodcast "Media & Society"
    Media typeWeb
    Duration/Length/Size25 min.
    Country/TerritoryLatvia
    Date8/08/25
    DescriptionIn this episode of Media & Society, we explore how Latvia and Estonia aim to reach their Russian-speaking audiences — and why their strategies differ. Kārlis Dagilis, adviser to the Latvian Minister of Culture, and Andres Jõesaar, media adviser at the Estonian Ministry of Culture, discuss what it means to build one shared information space while taking different approaches to language use in media.

    This episode extends previous discussions in which Russian-speaking communities have emerged as a critical lens for examining media trust and inclusion in Latvia and Estonia. It considers how policy decisions shape not only the dissemination of information but also the representation and visibility of minority voices in the media landscape.
    Producer/AuthorMarta Herca
    URLhttps://open.spotify.com/episode/3Yqtmdrfz6zH1dHnpY0rcO
    PersonsLīga Ozoliņa
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