How to build trust with your audience: The case of public media in Latvia and Estonia

Press/Media

Description

The Media & Society podcast offers a platform for in-depth conversations about how people experience, think about, and feel regarding media and journalism. Aimed at media professionals and scholars, it explores the multifaceted relationship between media, journalism, and audiences in two Baltic countries — Latvia and Estonia.

Period24 Jul 2025

Media contributions

1

Media contributions

  • TitleSkaļāk
    Degree of recognitionRegional
    Media name/outletPodcast "Media & Society"
    Media typeWeb
    Duration/Length/Size25 min.
    Country/TerritoryLatvia
    Date24/07/25
    DescriptionIn this episode of Media & Society, we turn our attention to the heart of journalism: trust. What does it take for public broadcasters to build and sustain meaningful relationships with their audiences. Our guests, Anita Brauna, Editor-in-Chief of Latvian Public Media (LSM), and Mart Luik, Board Member of Estonian Public Broadcasting (ERR), join us for a conversation about how public service media in Latvia and Estonia are working to reach wider — and often underrepresented — groups, including Russian-speaking minority.

    Together, we explore the challenges of integration, the rise of digital platforms, strategies for engaging young people, and why local, independent journalism matters more than ever in divided information spaces.
    Producer/AuthorMarta Herca
    URLhttps://open.spotify.com/episode/0WiFAb9u0i4GB4tEiLP3jl
    PersonsLīga Ozoliņa
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