Projects per year
Personal profile
Research interests
The main directions of Santa's scientific work are business tools, circular economy, consumer behaviour, food retail chains, green economic, management, market tools, marketing, marketing communication, risk management, sustainable business, sustainable development, sustainability, indicators.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
5.2 Economy and Business, Expert, Latvian Council of Science
11 Jul 2024 → 10 Jul 2027
5.2 Economy and Business, Expert, Latvian Council of Science
1 Apr 2021 → 31 Mar 2024
5.2 Economy and Business, Doctor of Science
External positions
Member, American Marketing Association
2022 → …
Member, Eurasia Business and Economics Society
2022 → …
Field of Science
- 5.2 Economy and Business
- 5.9 Other social sciences
- 5.8 Media and Communication
Keywords
- sustainable development
- sustainability
- sustainable development goals
- marketing
- sustainable marketing
- marketing communication
- integrated marketing communication
- consumer behavior
- research methods
- Qualitative research
- quantitative research
- survey
- entrepreneurship
- business
- tools
- market tools
- indicators
- sustainability marketing
- sustainable business
- sustainable entrepreneurship
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Active
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The impact of marketing tools on public digital health literacy (e-health literacy) and consumer collective resilience
Vāvule, I. (Project leader) & Bormane, S. (Supervisor)
3/02/25 → 31/01/29
Project: PhD projects
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Factors Influencing Consumer Behavior in Promoting Sustainable Higher Education Services in Latvia
Blumfelde-Rutka, K. (Project leader) & Bormane, S. (Supervisor)
30/01/25 → 26/09/26
Project: PhD projects
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DBEU: Teaching Module Doing Business in European Union
Dovladbekova, I. (Project leader), Berķe-Berga, A. (Participant), Urbāne, M. (Participant), Bormane, S. (Participant) & Sileniece, L. (Administrative manager)
1/12/22 → 1/07/25
Project: EU Programmes › Erasmus+
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Artificial intelligence in the context of digital marketing communication
Bormane, S. (Corresponding Author) & Blaus, E., 27 Sept 2024, In: Frontiers in Communication. 9, 1411226.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)25 Downloads (Pure) -
Managing Social Responsibility for Health: Challenges in Using Digital Marketing for the Promotion of Paid Services of Healthcare Institutions
Gurtina, P. & Bormane, S., 2024, Eurasian Business and Economics Perspectives: Proceedings of the 41st Eurasia Business and Economics Society Conference. Zipperling, M. (ed.). Springer, p. 95-108 14 p. (Eurasian Studies in Business and Economics; vol. 28).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
1 Citation (Scopus) -
MEASUREMENT OF SUSTAINABLE ENTREPRENEURSHIP – BENEFITS IN A BREEZE: A REVIEW
Bormane, S. (Corresponding Author) & Tiunčika, L., 2024, Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding. Jelgava: Latvia University of Life Sciences and Technologies, Vol. 39. p. 101-107 7 p. (RESEARCH FOR RURAL DEVELOPMENT; vol. 39).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Sustainable Management of Manufacturing Processes: A Literature Review
Tiuncika, L. (Corresponding Author) & Bormane, S., Jun 2024, In: Processes. 12, 6, 16 p., 1222.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)25 Downloads (Pure) -
SUSTAINABLE MARKETING: CHALLENGES AND OPPORTUNITIES IN CONTEXT OF CONSUMER BEHAVIOUR
Rozenšteina, D. (Corresponding Author) & Bormane, S., 2024, Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding. Jelgava: Latvia University of Life Sciences and Technologies, Vol. 39. p. 179-186 8 p. (RESEARCH FOR RURAL DEVELOPMENT; vol. 39).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Activities
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Simulācija biznesa lēmumu pieņemšanā
Bormane, S. (Speaker)
29 Mar 2025Activity: Talk or presentation types › Oral presentation
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Expertise in Sustainable Entrepreneurship in the Latvian Manufacturing Industry
Tiuncika, L. (Speaker) & Bormane, S. (Co-author)
28 Mar 2025Activity: Talk or presentation types › Oral presentation
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Digitālā veselībpratība ilgtspējīgā attīstībā: sociālā atbildība un izaicinājumi mārketinga rīku lietojumā
Vāvule, I. (Speaker) & Bormane, S. (Co-author)
27 Mar 2025Activity: Talk or presentation types › Oral presentation
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Entrepreneurial Competencies in the Pursuit of Sustainable Entrepreneurship Initiatives
Tiuncika, L. (Speaker) & Bormane, S. (Co-author)
27 Mar 2025Activity: Talk or presentation types › Oral presentation
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83rd International Scientific Conference of the University of Latvia
Bormane, S. (Session chair)
27 Mar 2025Activity: Participating in or organising an event types › Organising a conference, workshop, ...