Personal profile
Research interests
The main directions of Santa's scientific work are marketing's transition from a functional role to a business philosophy: a strategic driver of health promotion, behavior change and corporate sustainability.
Keywords: marketing, marketing communication, social marketing, neuromarketing, sustainable marketing, social responsibility, health promotion, health literacy, consumer behaviour, healthy lifestyle, sustainable development, sustainability, sustainable management, corporate sustainability, business tools, market tools, management, risk management, sustainable business, indicators, circular economy, green economy, food retail chains.
Education/Academic qualification
5.8 Media and Communication, Expert, Latvian Council of Science
5 Mar 2026 → 4 Mar 2029
5.2 Economy and Business, Expert, Latvian Council of Science
11 Jul 2024 → 10 Jul 2027
5.2 Economy and Business, Expert, Latvian Council of Science
1 Apr 2021 → 31 Mar 2024
5.2 Economy and Business, Doctor of Science
External positions
Member, American Marketing Association
2022 → …
Member, Eurasia Business and Economics Society
2022 → …
Field of Science
- 5.2 Economy and Business
- 5.8 Media and Communication
- 5.9 Other social sciences
Keywords
- sustainable development
- sustainability
- sustainable development goals
- marketing
- sustainable marketing
- marketing communication
- integrated marketing communication
- consumer behavior
- research methods
- Qualitative research
- quantitative research
- survey
- entrepreneurship
- business
- tools
- market tools
- indicators
- sustainability marketing
- sustainable business
- sustainable entrepreneurship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Influence of Neuromarketing Psychological Factors on Consumer Buying Decisions: Perspective of Sales Continuity and Sustainability
Rozenšteina, D. (Project leader) & Bormane, S. (Supervisor)
2/02/26 → 31/01/30
Project: PhD projects
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The impact of marketing tools on public digital health literacy (e-health literacy) and consumer collective resilience
Vāvule, I. (Project leader) & Bormane, S. (Supervisor)
3/02/25 → 31/01/29
Project: PhD projects
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A System of Indicators for Integration of Sustainable Entrepreneurship Model in Small and Medium Food Production Enterprises
Bormane, S. (Supervisor), Sumilo, E. (Supervisor) & Tiunčika, L. (Project leader)
1/10/24 → 30/09/27
Project: Projects outside RSU
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DBEU: Teaching Module Doing Business in European Union
Dovladbekova, I. (Project leader), Berķe-Berga, A. (Participant), Urbāne, M. (Participant), Bormane, S. (Participant) & Sileniece, L. (Administrative manager)
1/12/22 → 1/07/25
Project: EU Programmes › Erasmus+
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Driving factors for the transformation to sustainable entrepreneurship in small and medium production companies
Tiunčika, L. (Corresponding Author), Bormane, S. & Sumilo, E., 2025, New Trends in Contemporary Economics, Business and Management : Selected Proceedings of the 15th International Scientific Conference “Business and Management 2025". Vilnius: Vilnius Gediminas Technical University, Vol. 3: III. BUSINESS TECHNOLOGIES AND SUSTAINABLE ENTREPRENEURSHIP. p. 286-294Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Open AccessFile2 Downloads (Pure) -
Artificial intelligence in the context of digital marketing communication
Bormane, S. (Corresponding Author) & Blaus, E., 27 Sept 2024, In: Frontiers in Communication. 9, 1411226.Research output: Contribution to journal › Article › peer-review
Open AccessFile18 Citations (Scopus)44 Downloads (Pure) -
Sustainable Management of Manufacturing Processes: A Literature Review
Tiuncika, L. (Corresponding Author) & Bormane, S., Jun 2024, In: Processes. 12, 6, 16 p., 1222.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)28 Downloads (Pure) -
SUSTAINABLE MARKETING: CHALLENGES AND OPPORTUNITIES IN CONTEXT OF CONSUMER BEHAVIOUR
Rozenšteina, D. (Corresponding Author) & Bormane, S., 2024, Annual 30th International Scientific Conference "Research for Rural Development 2024": Proceeding. Jelgava: Latvia University of Life Sciences and Technologies, Vol. 39. p. 179-186 8 p. (RESEARCH FOR RURAL DEVELOPMENT; vol. 39).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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Managing Social Responsibility for Health: Challenges in Using Digital Marketing for the Promotion of Paid Services of Healthcare Institutions
Gurtina, P. & Bormane, S., 2024, Eurasian Business and Economics Perspectives: Proceedings of the 41st Eurasia Business and Economics Society Conference. Zipperling, M. (ed.). Springer, p. 95-108 14 p. (Eurasian Studies in Business and Economics; vol. 28).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
2 Citations (Scopus)
Activities
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Informatīvais seminārs par Fundamentālo un lietišķo pētījumu projektu iesniegšanu un īstenošanu 2026. gada atklātā konkursā
Bormane, S. (Participant)
20 May 2026Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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Simulācijas bakalaura un maģistra darbu aizstāvēšanai
Bormane, S. (Participant), Vāvule, I. (Participant) & Rozenšteina, D. (Participant)
18 May 2026 → 1 Jun 2026Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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Praktiskās darbnīcas: Neiespējamā misija: studiju gala darbs
Bormane, S. (Organiser)
13 May 2026 → 19 May 2026Activity: Participating in or organising an event types › Organising a conference, workshop, ...
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Latvijas Universitātes Doktorantūras skola
Bormane, S. (Participant)
8 May 2026Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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Dezinformācijas un maldinošas informācijas ietekme uz sabiedrības veselībpratību ilgtspējīgas uzņēmējdarbības kontekstā: sociālā atbildība un mārketinga ētika digitālajā vidē
Vāvule, I. (Speaker) & Bormane, S. (Co-author)
14 Apr 2026Activity: Talk or presentation types › Oral presentation
Press/Media
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Ilgtspēja – brīvprātīga izvēle vai obligāta prasība? RSU piedāvā jaunas mūžizglītības programmas
29/09/25
3 items of Media coverage
Press/Media
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