Automated Patient Engagement and Tracking for Colorectal Cancer Screening in Primary Care

This project addresses critically low uptake of colorectal cancer screening in Latvia. Colorectal cancer is the third most common cancer in the world and one of the leading causes of cancer death, so early detection is essential. However, in 2022, only 19.1% of the Latvian population participated in the screening program, well below the recommended threshold of 45%. Our project is implementing and exploring an automated patient notification system and methods to increase patient engagement and screening uptake. We are implementing an automated invitation system that sends personalised notifications based on a behaviour change model. These notifications were tailored using information from detailed interviews with a representative group of patients, ensuring that they were effective and relevant. The project success will be measured by tracking patient participation and test kit return rates against historical data and control groups. By leveraging automated technology to improve patient communication, this project sets a new standard in public health strategies for cancer prevention. The project aims not only to increase screening rates in Latvia, but also to develop a workable model that can be adapted to other cancer screening and healthcare systems around the world. This innovative approach aims to transform screening practices, improving access and efficiency worldwide.