Influence of Neuromarketing Psychological Factors on Consumer Buying Decisions: Perspective of Sales Continuity and Sustainability

Project Details

Description

Title in Latvian: Neiromārketinga psiholoģisko faktoru ietekme uz patērētāju pirkšanas lēmumiem pārdošanas nepārtrauktības un ilgtspējas kontekstā
StatusActive
Effective start/end date2/02/26 → 31/01/30

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • neuromarketing
  • Consumer behavior
  • Consumer behaviour
  • consumption
  • sustainability
  • Sustainable development
  • marketing communication
  • factors

Field of Science

  • 5.2 Economy and Business

Smart Specialization Area

  • Social sciences and humanities as fields with horizontal impact on RIS3

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