Shaping Informed Frameworks for Trust

SHIFT builds the missing link in Europe’s response to disinformation: going beyond detecting harmful narratives to test what works to counter them.
In 13 EU and neighbouring countries, SHIFT investigates how disinformation reshapes public trust and pilots scalable strategies to reverse its impact. It combines cross-national research, behavioural segmentation and real-world campaign testing to understand what shifts engagement and why. Where early warning systems show what narratives are spreading (Topic 1), SHIFT shows how to respond by developing interventions that resonate beyond echo chambers and measurably outperform harmful content. Civil society, media and research partners co-develop tools and evidence to rebuild public traction for constructive discourse.