The role of parasocial relationships between social media content creators and their audiences in behavior change among Generation Z and Generation Y: adapting green policies within the framework of NextGenerationEU in the Baltic States (2021-2024).

    Project Details

    Description

    Title in Latvian "Parasociālo attiecību loma starp sociālo tiklu satura autoriem un to auditoriju uzvedības maiņā: zaļas politikas adoptēšana NextGenerationEU ietvaros Gen Z un Gen Y paaudzēs – Baltijas valstīs 2021-2024 gads"
    StatusFinished
    Effective start/end date1/10/2130/09/24

    Field of Science

    • 5.8 Media and Communication

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