Underexplored social history of Latvian Radio and Latvian Television: radio and television audience research in Soviet Latvia

The project explores the archives of the audience research unit operating within the Latvian state radio and television during the 1960s-80s. The project offers a systematic review of audience research conducted by radio and television sociologists in Latvia during the Soviet period. It maps research directions, methodologies used, and results obtained. In so doing, the project aims to advance the research into audience history that has been underexplored so far in Latvia.