A holistic approach to manage environmental quality by using the Kano model and social cognitive theory

Elina Dace (Coresponding Author), Agnis Stibe, Lelde Timma

    Research output: Contribution to journalReview articlepeer-review

    29 Citations (Scopus)
    140 Downloads (Pure)


    Since its first proposition in 1984, the Kano model has been used extensively in a variety of contexts within industries and academic research demonstrating its wide applicability. The Kano model allows for describing the relationship between an objective aspect and a subjective aspect. Yet is this relevant for environmental quality as well? In this study, we explore the cases where the Kano model is used for assessing environmental quality and its perception by consumers and identify the potential influencing factors for its application with this respect. We find that the Kano model can serve as an effective tool for converging towards environmental quality and sustainability by indicating the direction from a social and behavioral choice perspective. We propose an integration of the Kano model with Bandura's triangle (a concept of the social cognitive theory) to create an instrument for driving change of customer attitude and behavior via changing the perception of environmental quality.

    Original languageEnglish
    Pages (from-to)430-443
    Number of pages14
    JournalCorporate Social Responsibility and Environmental Management
    Issue number2
    Publication statusPublished - 1 Mar 2020


    • environmental policy
    • perceived quality
    • quality attributes
    • social behavior
    • sustainable development
    • theory of attractive quality
    • theory of transforming well-being

    Field of Science*

    • 5.9 Other social sciences
    • 1.5 Earth and related Environmental sciences

    Publication Type*

    • 1.1. Scientific article indexed in Web of Science and/or Scopus database


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