Anonymisation of personal data: an opportunity for entrepreneurship and innovations

COVID – 19 has emphasized the importance of data protection related questions in spheres not only related to entrepreneurs but also education, medical, and other services providers. Protection of personal data, transparent environment of personal data processing, and data subjects rights are only a few of the core points of General Data Protection Regulation. Since the General Data Protection Regulation came into force, it has not been only an opportunity for personal data protection but a challenge as well for entrepreneurs in many cases of how to balance with company’s legal interests and resources minimization and data subjects rights. As many of the technology opportunities that can be used in business means are related to processing great or smaller amounts of personal data, this has come as a core point to discuss. To determine the results the following materials will be analysed: General Data Protection Regulation and case law. An analytical and descriptive method will be used for the research. The descriptive method will help to describe the main personal data principles when processing personal data as well as describing the main data anonymization techniques, meanwhile, the analytical method will provide an opportunity to look into the use cases of hardware’s and software’s development which is not possible without anonymization method of personal data. Anonymization can be seen as a great opportunity for the company. Important innovations in the sphere of artificial intelligence are almost impossible without analysing a big amount of data. Anonymization of personal data allows store personal data without data subjects consent, reuse personal data if necessary, minimize the risks that can occur on personal data transfers, it allows for the company to better fight cyber attacks and makes the company’s information security system much more secure.