“Are Journalists Traitors of the State, Really?”—Self-Censorship Development during the Russian–Ukrainian War: The Case of Latvian PSM

Media self-censorship related to war and military conflict is usually analysed by evaluating the journalistic practices of the countries involved in the war. The objective of this study is to explore how the self-censorship of Latvian public service media (Latvian Radio and Latvian Television) employees developed in response to changes in the internal socio-political discourse after Russia’s full-scale invasion in Ukraine, because of which the Latvian PSM found themselves in the crossfire of long-term criticism and attacks by politicians and audience representatives. Employing semi-structured interviews and qualitative content analysis, this study analyses the perception of self-censorship at all levels (journalists, producers, programme hosts, editors) (15 informants), factors that influence the development of self-censorship, informants’ coping strategies, and the impact of self-censorship on PSM content (78 items of content on various channels and platforms). The conceptual framework of this study is based on Bourdieu’s field theory and Spiral of Silence Theory, exploring how self-censorship affects journalists’ professional habitus, social capital, and agency. The results of this study show that, although Latvia is not involved in the nearby war, politician- and audience member-driven self-censorship affects PSM platforms’ daily agenda, source selection, and editorial line, reducing the diversity and pluralism of PSM content.