Behaviour change interventions in breast and cervical cancer screening promotion

Vita Savicka, Ingrida Circene

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


To encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. Screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model.

Original languageEnglish
Pages (from-to)86-99
Number of pages14
JournalInformacijos Mokslai
Publication statusPublished - 2020


  • Behaviour change communication
  • Behaviour economics
  • Breast and cervical cancer screening
  • Health communication
  • Social ecological model

Field of Science*

  • 5.8 Media and Communication
  • 5.4 Sociology

Publication Type*

  • 1.1. Scientific article indexed in Web of Science and/or Scopus database


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