Abstract
To encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. Screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model.
| Original language | English |
|---|---|
| Pages (from-to) | 86-99 |
| Number of pages | 14 |
| Journal | Informacijos Mokslai |
| Volume | 87 |
| DOIs | |
| Publication status | Published - 2020 |
Keywords*
- Behaviour change communication
- Behaviour economics
- Breast and cervical cancer screening
- Health communication
- Social ecological model
Field of Science*
- 5.8 Media and Communication
- 5.4 Sociology
Publication Type*
- 1.1. Scientific article indexed in Web of Science and/or Scopus database
