Collaborative circular business models in the tyre recycling

The multi-stakeholder collaboration is one of enablers for circular business models (CBMs), involving various actors – the industry, academia, government and society or communities in the transdisciplinary setting. However, there is lack of approaches for sharing responsibilities and ownership in the circular value. The aim of this paper is to investigate existing concepts of collaborative approaches within CBMs, investigating following research questions: (1) What is the collaboration framework within CBMs, (2) What are enabling factors for collaborative CBMs, (3) How the collaboration is perceived within the tyre recycling CBMs. Findings reveal that the collaboration requires changes in the perception of the societal role in CBMs and the circular value chain. This research contributes to CBM theoretical concepts and practices. This study identifies dilemmas and the future research agenda related to the ownership of the shared circular value and the collaboration engagement.