Conceptual Model in Integrated Marketing Communication

Daina Šķiltere, Santa Bormane

Research output: Contribution to journalConference articlepeer-review

Original languageEnglish
Pages (from-to)478-493
JournalSociety. Integration. Education=Sabiedrība. Integrācija. Izglītība
Volume6
DOIs
Publication statusPublished - 2018
Externally publishedYes
EventInternational Scientific Conference “Society. Integration. Education: Sabiedrība. Integrācija. Izglītība”, 2018 - Rēzekne, Latvia
Duration: 25 May 201826 May 2018

Keywords*

  • marketing communication model
  • marketing communication tools
  • food retail
  • integrated marketing communications

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 3.2. Articles or chapters in other proceedings other than those included in 3.1., with an ISBN or ISSN code

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