CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs

Inga Liepa; Dzintra Atstāja; Māris Purviņš

doi:10.47743/ECO4ALL.2025.1.23

CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs

Inga Liepa
, Dzintra Atstāja
, Māris Purviņš

Rīga Stradiņš University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Abstract

Sustainable consumption is the use of products and services to reduce environmental
impact. It is the cornerstone of well-being and a key driver of the circular economy.
Sustainable consumption can be implemented in a way that meets the needs of both people
today and future generations. Education plays a crucial and invaluable role in fostering
a sustainable society by raising awareness of circular practices across the many types of
consumers.
In 2024, the first scientifically based survey of Latvian municipalities was conducted to
assess the level of circular economy, or readiness for the transition from a linear to a
circular economy. In conducting a self-assessment, all 43 municipalities in Latvia
provided their views on the main aspects of the new economic paradigm. This research
examines the relationship between perceived and actual circular behaviour at the
municipal level, focusing specifically on Green Public Procurement (GPP) practices as a
measurable indicator for sustainable action.
By comparing self-assessed GPP usage with objective procurement data from the
Procurement Monitoring Bureau, the research reveals a weak but positive correlation,
suggesting that awareness does not consistently translate into behaviour. Despite this,
municipalities demonstrated a higher GPP share than national institutions, suggesting
that local governance may play a crucial role in accelerating circular economy
transitions.

Original language	English
Title of host publication	Challenges, Processes, and Policies for a Circular Economy that Works for Consumers
Subtitle of host publication	COST ACTION ECO4ALL 2025 : proceedings
Editors	Olesea Plotnic, Mihaela Tofan
Place of Publication	Iaşi
Publisher	Editura Universităţii „Alexandru Ioan Cuza” din Iaşi
Pages	304-312
ISBN (Electronic)	978-606-714-944-9
DOIs	https://doi.org/10.47743/ECO4ALL.2025.1.23
Publication status	Published - 2025
Event	ECO4ALL Mid-Term International Conference: Challenges, Processes, and Policies for a Circular Economy That Works for Consumers - Alexandru Ioan Cuza University of Iași, Romania Duration: 9 May 2025 → 10 May 2025 https://www.uaic.ro/en/eco4all-mid-term-international-conference-challenges-processes-and-policies-for-a-circular-economy-that-works-for-consumers/

Conference

Conference	ECO4ALL Mid-Term International Conference: Challenges, Processes, and Policies for a Circular Economy That Works for Consumers
Abbreviated title	ECO4ALL
Country/Territory	Romania
Period	9/05/25 → 10/05/25
Internet address	https://www.uaic.ro/en/eco4all-mid-term-international-conference-challenges-processes-and-policies-for-a-circular-economy-that-works-for-consumers/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 11 Sustainable Cities and Communities
SDG 12 Responsible Consumption and Production

Keywords*

circular economy
Municipalities
green public procurement
Latvia

Field of Science*

5.2 Economy and Business

Publication Type*

3.2. Articles or chapters in other proceedings other than those included in 3.1., with an ISBN or ISSN code

Access to Document

10.47743/ECO4ALL.2025.1.23

Cite this

Liepa, I., Atstāja, D., & Purviņš, M. (2025). CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs. In O. Plotnic, & M. Tofan (Eds.), Challenges, Processes, and Policies for a Circular Economy that Works for Consumers : COST ACTION ECO4ALL 2025 : proceedings (pp. 304-312). Editura Universităţii „Alexandru Ioan Cuza” din Iaşi. https://doi.org/10.47743/ECO4ALL.2025.1.23

Liepa, Inga ; Atstāja, Dzintra ; Purviņš, Māris. / CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY : GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs. Challenges, Processes, and Policies for a Circular Economy that Works for Consumers : COST ACTION ECO4ALL 2025 : proceedings. editor / Olesea Plotnic ; Mihaela Tofan. Iaşi : Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, 2025. pp. 304-312

@inproceedings{613a7e358e60484894beee557d3cdb8f,

title = "CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs",

abstract = "Sustainable consumption is the use of products and services to reduce environmental impact. It is the cornerstone of well-being and a key driver of the circular economy. Sustainable consumption can be implemented in a way that meets the needs of both people today and future generations. Education plays a crucial and invaluable role in fostering a sustainable society by raising awareness of circular practices across the many types of consumers. In 2024, the first scientifically based survey of Latvian municipalities was conducted to assess the level of circular economy, or readiness for the transition from a linear to a circular economy. In conducting a self-assessment, all 43 municipalities in Latvia provided their views on the main aspects of the new economic paradigm. This research examines the relationship between perceived and actual circular behaviour at the municipal level, focusing specifically on Green Public Procurement (GPP) practices as a measurable indicator for sustainable action. By comparing self-assessed GPP usage with objective procurement data from the Procurement Monitoring Bureau, the research reveals a weak but positive correlation, suggesting that awareness does not consistently translate into behaviour. Despite this, municipalities demonstrated a higher GPP share than national institutions, suggesting that local governance may play a crucial role in accelerating circular economy transitions.",

keywords = "circular economy, Municipalities, green public procurement, Latvia",

author = "Inga Liepa and Dzintra Atstāja and Māris Purviņ{\v s}",

year = "2025",

doi = "10.47743/ECO4ALL.2025.1.23",

language = "English",

pages = "304--312",

editor = "Plotnic, \{Olesea \} and Tofan, \{Mihaela \}",

booktitle = "Challenges, Processes, and Policies for a Circular Economy that Works for Consumers",

publisher = "Editura Universit{\u a}{\c t}ii „Alexandru Ioan Cuza” din Ia{\c s}i",

note = "ECO4ALL Mid-Term International Conference: Challenges, Processes, and Policies for a Circular Economy That Works for Consumers, ECO4ALL ; Conference date: 09-05-2025 Through 10-05-2025",

url = "https://www.uaic.ro/en/eco4all-mid-term-international-conference-challenges-processes-and-policies-for-a-circular-economy-that-works-for-consumers/",

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Liepa, I, Atstāja, D & Purviņš, M 2025, CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs. in O Plotnic & M Tofan (eds), Challenges, Processes, and Policies for a Circular Economy that Works for Consumers : COST ACTION ECO4ALL 2025 : proceedings. Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, Iaşi, pp. 304-312, ECO4ALL Mid-Term International Conference: Challenges, Processes, and Policies for a Circular Economy That Works for Consumers, Romania, 9/05/25. https://doi.org/10.47743/ECO4ALL.2025.1.23

CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs. / Liepa, Inga; Atstāja, Dzintra; Purviņš, Māris.
Challenges, Processes, and Policies for a Circular Economy that Works for Consumers : COST ACTION ECO4ALL 2025 : proceedings. ed. / Olesea Plotnic; Mihaela Tofan. Iaşi: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, 2025. p. 304-312.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

TY - GEN

T1 - CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY

T2 - ECO4ALL Mid-Term International Conference: Challenges, Processes, and Policies for a Circular Economy That Works for Consumers

AU - Liepa, Inga

AU - Atstāja, Dzintra

AU - Purviņš, Māris

PY - 2025

Y1 - 2025

N2 - Sustainable consumption is the use of products and services to reduce environmental impact. It is the cornerstone of well-being and a key driver of the circular economy. Sustainable consumption can be implemented in a way that meets the needs of both people today and future generations. Education plays a crucial and invaluable role in fostering a sustainable society by raising awareness of circular practices across the many types of consumers. In 2024, the first scientifically based survey of Latvian municipalities was conducted to assess the level of circular economy, or readiness for the transition from a linear to a circular economy. In conducting a self-assessment, all 43 municipalities in Latvia provided their views on the main aspects of the new economic paradigm. This research examines the relationship between perceived and actual circular behaviour at the municipal level, focusing specifically on Green Public Procurement (GPP) practices as a measurable indicator for sustainable action. By comparing self-assessed GPP usage with objective procurement data from the Procurement Monitoring Bureau, the research reveals a weak but positive correlation, suggesting that awareness does not consistently translate into behaviour. Despite this, municipalities demonstrated a higher GPP share than national institutions, suggesting that local governance may play a crucial role in accelerating circular economy transitions.

AB - Sustainable consumption is the use of products and services to reduce environmental impact. It is the cornerstone of well-being and a key driver of the circular economy. Sustainable consumption can be implemented in a way that meets the needs of both people today and future generations. Education plays a crucial and invaluable role in fostering a sustainable society by raising awareness of circular practices across the many types of consumers. In 2024, the first scientifically based survey of Latvian municipalities was conducted to assess the level of circular economy, or readiness for the transition from a linear to a circular economy. In conducting a self-assessment, all 43 municipalities in Latvia provided their views on the main aspects of the new economic paradigm. This research examines the relationship between perceived and actual circular behaviour at the municipal level, focusing specifically on Green Public Procurement (GPP) practices as a measurable indicator for sustainable action. By comparing self-assessed GPP usage with objective procurement data from the Procurement Monitoring Bureau, the research reveals a weak but positive correlation, suggesting that awareness does not consistently translate into behaviour. Despite this, municipalities demonstrated a higher GPP share than national institutions, suggesting that local governance may play a crucial role in accelerating circular economy transitions.

KW - circular economy

KW - Municipalities

KW - green public procurement

KW - Latvia

UR - https://eco4all.org/wp-content/uploads/2025/12/Liepa-Atstaja-Purvins.pdf

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U2 - 10.47743/ECO4ALL.2025.1.23

DO - 10.47743/ECO4ALL.2025.1.23

M3 - Conference contribution

SP - 304

EP - 312

BT - Challenges, Processes, and Policies for a Circular Economy that Works for Consumers

A2 - Plotnic, Olesea

A2 - Tofan, Mihaela

PB - Editura Universităţii „Alexandru Ioan Cuza” din Iaşi

CY - Iaşi

Y2 - 9 May 2025 through 10 May 2025

ER -

Liepa I, Atstāja D, Purviņš M. CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs. In Plotnic O, Tofan M, editors, Challenges, Processes, and Policies for a Circular Economy that Works for Consumers : COST ACTION ECO4ALL 2025 : proceedings. Iaşi: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi. 2025. p. 304-312 doi: 10.47743/ECO4ALL.2025.1.23

CONSUMER AWARENESS AND BEHAVIOURAL DYNAMICS IN THE CIRCULAR ECONOMY: GREEN PUBLIC PROCUREMENTS IN MUNICIPALITIEs

Abstract

Conference

UN SDGs

Keywords*

Field of Science*

Publication Type*

Access to Document

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