Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season

Anda Batraga; Jelena Salkovska; Aija Legzdina; Ilgvars Rukers; Santa Bormane

doi:10.22616/ESRD.2018.102

Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season

Anda Batraga, Jelena Salkovska, Aija Legzdina, Ilgvars Rukers, Santa Bormane

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	19th International Scientific Conference "Economic Science for Rural Development"
Subtitle of host publication	Proceedings
Place of Publication	Jelgava
Publisher	Latvia University of Life Sciences and Technologies
Pages	329-337
Volume	48
ISBN (Electronic)	978-9984-48-293-4
DOIs	https://doi.org/10.22616/ESRD.2018.102
Publication status	Published - 2018
Externally published	Yes
Event	19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018" - Jelgava, Latvia Duration: 9 May 2018 → 11 May 2018

Publication series

Name	Economic Science for Rural Development
Number	48
ISSN (Print)	1691-3078

Conference

Conference	19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018"
Country/Territory	Latvia
City	Jelgava
Period	9/05/18 → 11/05/18

Keywords*

Consumer behaviour
competitiveness
marketing communication tools

Field of Science*

5.2 Economy and Business

Publication Type*

3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

Access to Document

10.22616/ESRD.2018.102

Cite this

Batraga, A., Salkovska, J., Legzdina, A., Rukers, I., & Bormane, S. (2018). Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season. In 19th International Scientific Conference "Economic Science for Rural Development": Proceedings (Vol. 48, pp. 329-337). (Economic Science for Rural Development; No. 48). Latvia University of Life Sciences and Technologies. https://doi.org/10.22616/ESRD.2018.102

Batraga, Anda ; Salkovska, Jelena ; Legzdina, Aija ; Rukers, Ilgvars ; Bormane, Santa. / Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season. 19th International Scientific Conference "Economic Science for Rural Development": Proceedings. Vol. 48 Jelgava : Latvia University of Life Sciences and Technologies, 2018. pp. 329-337 (Economic Science for Rural Development; 48).

@inproceedings{162239fc0a404b86ad721ff9203a5b4a,

title = "Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season",

keywords = "Consumer behaviour, competitiveness, marketing communication tools",

author = "Anda Batraga and Jelena Salkovska and Aija Legzdina and Ilgvars Rukers and Santa Bormane",

year = "2018",

doi = "10.22616/ESRD.2018.102",

language = "English",

volume = "48",

series = "Economic Science for Rural Development",

publisher = "Latvia University of Life Sciences and Technologies",

number = "48",

pages = "329--337",

booktitle = "19th International Scientific Conference {"}Economic Science for Rural Development{"}",

address = "Latvia",

note = "19th International Scientific Conference {"}ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018{"} ; Conference date: 09-05-2018 Through 11-05-2018",

}

Batraga, A, Salkovska, J, Legzdina, A, Rukers, I & Bormane, S 2018, Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season. in 19th International Scientific Conference "Economic Science for Rural Development": Proceedings. vol. 48, Economic Science for Rural Development, no. 48, Latvia University of Life Sciences and Technologies, Jelgava, pp. 329-337, 19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018", Jelgava, Latvia, 9/05/18. https://doi.org/10.22616/ESRD.2018.102

Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season. / Batraga, Anda; Salkovska, Jelena; Legzdina, Aija; Rukers, Ilgvars; Bormane, Santa.

19th International Scientific Conference "Economic Science for Rural Development": Proceedings. Vol. 48 Jelgava : Latvia University of Life Sciences and Technologies, 2018. p. 329-337 (Economic Science for Rural Development; No. 48).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season

AU - Batraga, Anda

AU - Salkovska, Jelena

AU - Legzdina, Aija

AU - Rukers, Ilgvars

AU - Bormane, Santa

PY - 2018

Y1 - 2018

KW - Consumer behaviour

KW - competitiveness

KW - marketing communication tools

U2 - 10.22616/ESRD.2018.102

DO - 10.22616/ESRD.2018.102

M3 - Conference contribution

VL - 48

T3 - Economic Science for Rural Development

SP - 329

EP - 337

BT - 19th International Scientific Conference "Economic Science for Rural Development"

PB - Latvia University of Life Sciences and Technologies

CY - Jelgava

T2 - 19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018"

Y2 - 9 May 2018 through 11 May 2018

ER -

Batraga A, Salkovska J, Legzdina A, Rukers I, Bormane S. Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season. In 19th International Scientific Conference "Economic Science for Rural Development": Proceedings. Vol. 48. Jelgava: Latvia University of Life Sciences and Technologies. 2018. p. 329-337. (Economic Science for Rural Development; 48). https://doi.org/10.22616/ESRD.2018.102