@inproceedings{162239fc0a404b86ad721ff9203a5b4a,
title = "Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season",
keywords = "Consumer behaviour, competitiveness, marketing communication tools",
author = "Anda Batraga and Jelena Salkovska and Aija Legzdina and Ilgvars Rukers and Santa Bormane",
year = "2018",
doi = "10.22616/ESRD.2018.102",
language = "English",
volume = "48",
series = "Economic Science for Rural Development",
publisher = "Latvia University of Life Sciences and Technologies",
number = "48",
pages = "329--337",
booktitle = "19th International Scientific Conference {"}Economic Science for Rural Development{"}",
address = "Latvia",
note = "19th International Scientific Conference {"}ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018{"} ; Conference date: 09-05-2018 Through 11-05-2018",
}