Consumer Behavior Affecting Factors Leading to Increased Competitiveness During Holiday Season

Anda Batraga, Jelena Salkovska, Aija Legzdina, Ilgvars Rukers, Santa Bormane

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication19th International Scientific Conference "Economic Science for Rural Development"
Subtitle of host publicationProceedings
Place of PublicationJelgava
PublisherLatvia University of Life Sciences and Technologies
Pages329-337
Volume48
ISBN (Electronic)978-9984-48-293-4
DOIs
Publication statusPublished - 2018
Externally publishedYes
Event19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018" - Jelgava, Latvia
Duration: 9 May 201811 May 2018

Publication series

NameEconomic Science for Rural Development
Number48
ISSN (Print)1691-3078

Conference

Conference19th International Scientific Conference "ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018"
Country/TerritoryLatvia
CityJelgava
Period9/05/1811/05/18

Keywords*

  • Consumer behaviour
  • competitiveness
  • marketing communication tools

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

Cite this