DEVELOPMENT OF SHARING ECONOMY: ANALYSIS OF DIFFERENT COUNTRIES' EXPERIENCES

Sharing economy as one of the Circular economy business models has great potential in reducing the need for physical assets whilst at the same time increasing the availability of different services. The Sharing economy does not require giving up the benefits and conveniences of using material assets because of more efficiency, but as a side effect; it also causes an increase in the consumption of goods and services provided. This paper discusses the benefits of the Sharing economy and how problems induced by it can be solved. The aim of the research is to discover drivers and obstacles in developing the Sharing economy and suggest solutions. We use literature study, observations and consumer survey as the research methods. The findings of this research suggest that the main drivers to engage in the Sharing economy are the opportunities to save or earn money. The main obstacles are worries about personal safety and mistreatment by platform members. We suggest building trust between sharing platform members, providing a system of credible reviews about service providers and users, as well as providing more comprehensive information about sharing platforms to enable further development of the Sharing economy. Clear rules should exist for participants in a collaborative economy to separate sharing activities from illegal entrepreneurship and set a fair tax system. The results of the study can help to develop better sharing platforms and for policy makers to work out suitable regulation of the Sharing economy.