Abstract
This article covers the essence of sustainable development and sustainable marketing, as well as the possibilities of companies to implement sustainable marketing. It discusses the main criteria of sustainability, the concept of sustainable marketing and the main conditions for the implementation thereof. The study promotes the awareness of the notions “sustainable development” and “sustainable marketing” by defining the said notions and suggesting the possible activity of companies in this direction.
| Original language | English |
|---|---|
| Pages (from-to) | 41-51 |
| Journal | Humanities and Social Sciences: Latvia |
| Volume | 21 |
| Issue number | 1 |
| Publication status | Published - 2013 |
| Externally published | Yes |
Keywords*
- sustainability
- sustainable development
- sustainable marketing
Field of Science*
- 5.2 Economy and Business
Publication Type*
- 1.4. Reviewed scientific article published in Latvia or abroad in a scientific journal with an editorial board (including university editions)
