Essence and Importance of Sustainable Marketing in Business

Santa Bormane, Valērijs Praude

Research output: Contribution to journalArticlepeer-review


This article covers the essence of sustainable development and sustainable marketing, as well as the possibilities of companies to implement sustainable marketing. It discusses the main criteria of sustainability, the concept of sustainable marketing and the main conditions for the implementation thereof. The study promotes the awareness of the notions “sustainable development” and “sustainable marketing” by defining the said notions and suggesting the possible activity of companies in this direction.
Original languageEnglish
Pages (from-to)41-51
JournalHumanities and Social Sciences: Latvia
Issue number1
Publication statusPublished - 2013
Externally publishedYes


  • sustainability
  • sustainable development
  • sustainable marketing

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 1.4. Reviewed scientific article published in Latvia or abroad in a scientific journal with an editorial board (including university editions)


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