In the promotion of the product or service, the distance between the viewer and the design product, the way the product is used, is important in determining the size of the graphic design product and placing the design elements inside this surface. Nowadays, there is a virtual presentation of graphic design products which are prepared by taking into consideration the distance between the screen of the mobile phones, tablets used by the individuals and the eye-screen while using these devices. In this study, Instagram pages of Kafa Magazine, Tuhaf Magazine, Kafkaokur Magazine's social media platforms will be examined by using comparative descriptive analysis method in terms of using graphic design elements. With the aim to reveal the sustainability of the brand, the cooperation of the print media with the new media in the communication of the brand with the readers will be questioned through the findings obtained from the images of selected periodicals. The distance between the design and the user is half a meter or less. As well as product or service required to be announced, introduced, and presented, graphic design products, which include functions such as opening a door of thought, educating, and creating awareness, can be displayed on digital media and reach to thousands, millions of people. Social media accounts are the digital environments that brands use to increase their users, consumers and to keep the brand in mind. The common feature of people who follow the social media accounts of a brand is that they come together around the brand to follow the activities, posts made by the brand. In these accounts, which hold the target audience together, various daily, weekly shares and campaigns are carried out. Through the study, it is aimed to reveal this virtual communication of brands with consumers through social media.
- 5.8 Media and Communication
- 3.4. Other publications in conference proceedings (including local)