Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development

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Keywords*

1.2. Scientific article included in INT1 or INT2 category journal of ERIH database

@article{f010401f7f004f36bd8e8f425f72c85c,

title = "Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development",

keywords = "marketing communication tools, marketing communication model, sustainability",

author = "Daina {\v S}ķiltere and Santa Bormane",

year = "2018",

doi = "10.1515/openec-2018-0005",

language = "English",

volume = "1",

pages = "115--123",

journal = "Open Economics",

issn = "2451-3458",

publisher = "de Gruyter",

number = "1",

}

TY - JOUR

T1 - Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development

AU - Šķiltere, Daina

AU - Bormane, Santa

PY - 2018

Y1 - 2018

KW - marketing communication tools

KW - marketing communication model

KW - sustainability

U2 - 10.1515/openec-2018-0005

DO - 10.1515/openec-2018-0005

M3 - Article

VL - 1

SP - 115

EP - 123

JO - Open Economics

JF - Open Economics

SN - 2451-3458

IS - 1

ER -