Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development

Daina Šķiltere, Santa Bormane

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)115-123
JournalOpen Economics
Volume1
Issue number1
DOIs
Publication statusPublished - 2018
Externally publishedYes

Keywords*

  • marketing communication tools
  • marketing communication model
  • sustainability

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 1.2. Scientific article included in INT1 or INT2 category journal of ERIH database

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