“It’s complicated, but we put it “simply”. Analysis of the media literacy framing in Latvian Media Support Fund projects (2018 - 2020) 

This study examines the framing of media and information literacy issues in media projects financed by the Latvian Media Support Fund and discusses the professional quality of MIL-related content with project beneficiaries and media experts. The study uses the ideological model of literacy, linking it with the metajournalistic approach to explore changes in MIL-related journalistic professional epistemology. Employing the three datasets (journalists and editors’ survey, framing analysis of MIL-related media content, and qualitative semi-structured interviews), the research concludes that MIL representation in the commercial media is mostly superficial, and the audience is not offered the range of MIL competencies appropriate for the contemporary understanding of the notion. MIL content in the media is represented using educational, warning, and formal MIL framing.