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Mega - Event Sports Diplomacy: A Strategic Communications Perspective
Una Aleksandra Bērziņa-Čerenkova
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Social Sciences
diplomacy
100%
communications
84%
Sports
72%
event
56%
national flags
23%
Military
20%
national unity
18%
holistic approach
15%
communication
15%
persuasion
15%
NATO
14%
drama
14%
reputation
13%
symbol
12%
athlete
12%
international relations
12%
marketing
11%