New innovation identification approach development matrix

Anda Batraga, Jelena Salkovska, Liga Braslina, Aija Legzdina, Henrijs Kalkis (Coresponding Author)

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

14 Citations (Scopus)


Innovations have become one of the contemporary economics key driving forces behind competitive advantages and have become socioeconomic category of their own. Diffusion of innovations, which is an integral part of the scientific and technological base of national economies, promotes structural changes in economy. Companies have to pay close attention to market trends and have to be able to identify and create new innovations, thus increasing their competitiveness and meeting consumer demands and expectations. The objective of this research is to evaluate the concept of different innovations in organizations and propose a complex approach to identifying innovations in the form of a matrix that would aid in creating new and competitive innovations, based on the study of scientific literature and expert surveys results theoretical evaluation of different innovation approaches in organizations and the scientific and practical approaches to identifying innovative ideas at the initial stage of the innovation process.

Original languageEnglish
Title of host publicationAdvances in Human Factors, Business Management and Society - Proceedings of the AHFE 2018 International Conference on Human Factors, Business Management and Society, 2018
EditorsJussi Ilari Kantola, Salman Nazir, Tibor Barath
PublisherSpringer Verlag
Number of pages13
ISBN (Print)9783319947082
Publication statusPublished - 2019
EventAHFE International Conference on Human Factors, Business Management and Society - Orlando, United States
Duration: 21 Jul 201825 Jul 2018

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357


ConferenceAHFE International Conference on Human Factors, Business Management and Society
Abbreviated titleAHFE
Country/TerritoryUnited States


  • InnoMatrix
  • Innovation
  • Marketing
  • Process
  • Survey

Field of Science*

  • 1.2 Computer and information sciences
  • 5.2 Economy and Business
  • 2.2 Electrical engineering, Electronic engineering, Information engineering

Publication Type*

  • 3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database


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