On its path to become ‘North European’: political climate change narrative in Latvia

The European Green Deal is the European Union’s latest expression of its ambition to become a world leader in addressing climate change. This study seeks to examine how Latvia – an EU member state – deals with the change brought about by a changing climate and the EU’s response to it. Informed by a
strategic narrative approach, this study demonstrates that Latvia – originally hesitant to address climate change – has rebranded and repositioned itself as an active promoter of carbon neutrality, meanwhile constructing an identity narrative of Latvia as a pragmatic and reliable EU partner by embracing an image of a North European country at the government level. The narrative seeks to appeal to a Nordic life-style and resonates with levels of social welfare that Latvia aspires to achieve. By exploring how EU member states construct identity narratives around the EU’s institutional constraints, this study adds the dimension of narratives and perceptions to processes of Europeanisation.