Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationCBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018
Subtitle of host publicationINNOVATIONS IN SCIENCE AND EDUCATION
EditorsP. Hajek, O. Vit
Place of PublicationPrague
PublisherCentral Bohemia University
Pages62-68
Volume6
ISBN (Electronic)978-80-270-5038-3
DOIs
Publication statusPublished - 2018
Externally publishedYes
EventCBU International Conference on Innovations in Science and Education - Prague, Czech Republic
Duration: 21 Mar 201823 Mar 2018

Publication series

NameCBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION
PublisherCentral Bohemia University
ISSN (Print)1805-997X

Conference

ConferenceCBU International Conference on Innovations in Science and Education
Country/TerritoryCzech Republic
CityPrague
Period21/03/1823/03/18

Keywords*

  • price
  • sustainability
  • sustainable marketing
  • integrated marketing communications
  • integrated marketing communication tools

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

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