@inproceedings{34e57980dcdb4fb59da761490e0a4f12,
title = "Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products",
keywords = "price, sustainability, sustainable marketing, integrated marketing communications, integrated marketing communication tools",
author = "Santa Bormane",
year = "2018",
doi = "10.12955/cbup.v6.1134",
language = "English",
volume = "6",
series = "CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION",
publisher = "Central Bohemia University",
pages = "62--68",
editor = "P. Hajek and O. Vit",
booktitle = "CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018",
note = "CBU International Conference on Innovations in Science and Education ; Conference date: 21-03-2018 Through 23-03-2018",
}