Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products

Santa Bormane

doi:10.12955/cbup.v6.1134

Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018
Subtitle of host publication	INNOVATIONS IN SCIENCE AND EDUCATION
Editors	P. Hajek, O. Vit
Place of Publication	Prague
Publisher	Central Bohemia University
Pages	62-68
Volume	6
ISBN (Electronic)	978-80-270-5038-3
DOIs	https://doi.org/10.12955/cbup.v6.1134
Publication status	Published - 2018
Externally published	Yes
Event	CBU International Conference on Innovations in Science and Education - Prague, Czech Republic Duration: 21 Mar 2018 → 23 Mar 2018

Publication series

Name	CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION
Publisher	Central Bohemia University
ISSN (Print)	1805-997X

Conference

Conference	CBU International Conference on Innovations in Science and Education
Country/Territory	Czech Republic
City	Prague
Period	21/03/18 → 23/03/18

Keywords*

price
sustainability
sustainable marketing
integrated marketing communications
integrated marketing communication tools

Field of Science*

5.2 Economy and Business

Publication Type*

3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

Access to Document

10.12955/cbup.v6.1134

Cite this

Bormane, S. (2018). Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products. In P. Hajek, & O. Vit (Eds.), CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION (Vol. 6, pp. 62-68). (CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION). Central Bohemia University. https://doi.org/10.12955/cbup.v6.1134

Bormane, Santa. / Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products. CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION. editor / P. Hajek ; O. Vit. Vol. 6 Prague : Central Bohemia University, 2018. pp. 62-68 (CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION).

@inproceedings{34e57980dcdb4fb59da761490e0a4f12,

title = "Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products",

keywords = "price, sustainability, sustainable marketing, integrated marketing communications, integrated marketing communication tools",

author = "Santa Bormane",

year = "2018",

doi = "10.12955/cbup.v6.1134",

language = "English",

volume = "6",

series = "CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION",

publisher = "Central Bohemia University",

pages = "62--68",

editor = "P. Hajek and O. Vit",

booktitle = "CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018",

note = "CBU International Conference on Innovations in Science and Education ; Conference date: 21-03-2018 Through 23-03-2018",

}

Bormane, S 2018, Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products. in P Hajek & O Vit (eds), CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION. vol. 6, CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION, Central Bohemia University, Prague, pp. 62-68, CBU International Conference on Innovations in Science and Education, Prague, Czech Republic, 21/03/18. https://doi.org/10.12955/cbup.v6.1134

Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products. / Bormane, Santa.

CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION. ed. / P. Hajek; O. Vit. Vol. 6 Prague : Central Bohemia University, 2018. p. 62-68 (CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products

AU - Bormane, Santa

PY - 2018

Y1 - 2018

KW - price

KW - sustainability

KW - sustainable marketing

KW - integrated marketing communications

KW - integrated marketing communication tools

UR - https://ojs.journals.cz/index.php/CBUIC/article/view/1134

U2 - 10.12955/cbup.v6.1134

DO - 10.12955/cbup.v6.1134

M3 - Conference contribution

VL - 6

T3 - CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION

SP - 62

EP - 68

BT - CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018

A2 - Hajek, P.

A2 - Vit, O.

PB - Central Bohemia University

CY - Prague

T2 - CBU International Conference on Innovations in Science and Education

Y2 - 21 March 2018 through 23 March 2018

ER -

Bormane S. Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products. In Hajek P, Vit O, editors, CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION. Vol. 6. Prague: Central Bohemia University. 2018. p. 62-68. (CBU INTERNATIONAL CONFERENCE PROCEEDINGS: INNOVATIONS IN SCIENCE AND EDUCATION). https://doi.org/10.12955/cbup.v6.1134

Price as an Integrated Marketing Communications Tool in Promoting the Consumption of Sustainable Products

Publication series

Conference

Keywords*

Field of Science*

Publication Type*

Access to Document

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