Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business

Anda Batraga; Daina Skiltere; Jelena Salkovska; Santa Bormane; Ilgvars Rukers; Aija Legzdina

Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business

Anda Batraga, Daina Skiltere, Jelena Salkovska, Santa Bormane, Ilgvars Rukers, Aija Legzdina

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH
Subtitle of host publication	Proceedigs
Publisher	University of Latvia
Pages	18-29
ISBN (Print)	978-9934-18-344-7
Publication status	Published - 2018
Externally published	Yes
Event	10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth" - Riga, Latvia Duration: 10 May 2018 → 12 May 2018 Conference number: 10

Conference

Conference	10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth"
Country/Territory	Latvia
City	Riga
Period	10/05/18 → 12/05/18

Keywords*

integrated marketing communications
integrated marketing communications tools
sustainability
sustainable development
merchandising

Field of Science*

5.2 Economy and Business

Publication Type*

3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

Access to Document

https://www.bvef.lu.lv/fileadmin/user_upload/lu_portal/projekti/bvef/konferences/evf_conf2018/Proceedings_2018.pdf

Cite this

Batraga, A., Skiltere, D., Salkovska, J., Bormane, S., Rukers, I., & Legzdina, A. (2018). Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business. In NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH: Proceedigs (pp. 18-29). University of Latvia. https://www.bvef.lu.lv/fileadmin/user_upload/lu_portal/projekti/bvef/konferences/evf_conf2018/Proceedings_2018.pdf

@inproceedings{ce5ae6630e55495aa17693e5d6e5fb5e,

title = "Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business",

keywords = "integrated marketing communications, integrated marketing communications tools, sustainability, sustainable development, merchandising",

author = "Anda Batraga and Daina Skiltere and Jelena Salkovska and Santa Bormane and Ilgvars Rukers and Aija Legzdina",

year = "2018",

language = "English",

isbn = "978-9934-18-344-7",

pages = "18--29",

booktitle = "NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH",

publisher = "University of Latvia",

note = "10th International Scientific Conference {"}New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth{"} ; Conference date: 10-05-2018 Through 12-05-2018",

}

Batraga, A, Skiltere, D, Salkovska, J, Bormane, S, Rukers, I & Legzdina, A 2018, Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business. in NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH: Proceedigs. University of Latvia, pp. 18-29, 10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth", Riga, Latvia, 10/05/18. <https://www.bvef.lu.lv/fileadmin/user_upload/lu_portal/projekti/bvef/konferences/evf_conf2018/Proceedings_2018.pdf>

Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business. / Batraga, Anda; Skiltere, Daina; Salkovska, Jelena; Bormane, Santa; Rukers, Ilgvars; Legzdina, Aija.

NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH: Proceedigs. University of Latvia, 2018. p. 18-29.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business

AU - Batraga, Anda

AU - Skiltere, Daina

AU - Salkovska, Jelena

AU - Bormane, Santa

AU - Rukers, Ilgvars

AU - Legzdina, Aija

N1 - Conference code: 10

PY - 2018

Y1 - 2018

KW - integrated marketing communications

KW - integrated marketing communications tools

KW - sustainability

KW - sustainable development

KW - merchandising

M3 - Conference contribution

SN - 978-9934-18-344-7

SP - 18

EP - 29

BT - NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH

PB - University of Latvia

T2 - 10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth"

Y2 - 10 May 2018 through 12 May 2018

ER -