Product Promotion as Body of Integrated Marketing Communication Tools for Sustainable Development of Business

Anda Batraga, Daina Skiltere, Jelena Salkovska, Santa Bormane, Ilgvars Rukers, Aija Legzdina

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationNEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH
Subtitle of host publicationProceedigs
PublisherUniversity of Latvia
Pages18-29
ISBN (Print)978-9934-18-344-7
Publication statusPublished - 2018
Externally publishedYes
Event10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth" - Riga, Latvia
Duration: 10 May 201812 May 2018
Conference number: 10

Conference

Conference10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth"
Country/TerritoryLatvia
CityRiga
Period10/05/1812/05/18

Keywords*

  • integrated marketing communications
  • integrated marketing communications tools
  • sustainability
  • sustainable development
  • merchandising

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database

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