Original language | English |
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Title of host publication | NEW CHALLENGES OF ECONOMIC AND BUSINESS DEVELOPMENT - 2018: PRODUCTIVITY AND ECONOMIC GROWTH |
Subtitle of host publication | Proceedigs |
Publisher | University of Latvia |
Pages | 18-29 |
ISBN (Print) | 978-9934-18-344-7 |
Publication status | Published - 2018 |
Externally published | Yes |
Event | 10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth" - Riga, Latvia Duration: 10 May 2018 → 12 May 2018 Conference number: 10 |
Conference
Conference | 10th International Scientific Conference "New Challenges of Economic and Business Development – 2018: Productivity and Economic Growth" |
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Country/Territory | Latvia |
City | Riga |
Period | 10/05/18 → 12/05/18 |
Keywords*
- integrated marketing communications
- integrated marketing communications tools
- sustainability
- sustainable development
- merchandising
Field of Science*
- 5.2 Economy and Business
Publication Type*
- 3.1. Articles or chapters in proceedings/scientific books indexed in Web of Science and/or Scopus database