Review on the consumers' response to the Covid-19 crisis in Latvia

Dina Bite, Ženija Krūzmētra

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Abstract

The regulations for restricting the Covid-19 virus set by the Latvian government, which entered into force on March 13, 2020, caused significant changes in the operation of outlets and consumer behavior. At the onset of the emergency, Latvia, like many parts of the world, experienced uncoordinated collective behavior that could potentially lead to significant changes in food supply chains.
Therefore, one of the research directions of The National Research Program project “Towards the Post-pandemic Recovery: Economic, Political and Legal Framework for the Preservation of Latvia's Growth Potential and Increasing Competitiveness” (recovery-LV) (2020) was to find out how the Covid-19 crisis Restrictions have changed buyers' habits towards buying and consuming food. The article summarizes and analyses the research results of the content analysis, semi-structured interviews and survey conducted within the project. An analysis of the results shows that, as a result of the crisis, consumers are less likely to visit outlets, cook more often at home and choose more locally sourced food. It was concluded that the consumer agitation regarding the purchase of food products in 2020 was short-lived, which later returned to the usual limits of the habits of various socio-demographic groups of the population.
Original languageEnglish
Title of host publication22nd International Scientific Conference "Economic Science for Rural Development 2021"
Subtitle of host publicationProceedings
EditorsAnita Auziņa
Place of PublicationJelgava
PublisherLatvia University of Life Sciences and Technologies
Pages526-534
Volume55
ISBN (Electronic)9789984483825
DOIs
Publication statusPublished - 11 May 2021
Externally publishedYes
Event22nd International Scientific Conference
"ECONOMIC SCIENCE FOR RURAL
DEVELOPMENT 2021"
- Jelgava, Latvia
Duration: 11 May 202114 May 2021

Publication series

NameEconomic Science for Rural Development
Volume55
ISSN (Electronic)2255-9930

Conference

Conference22nd International Scientific Conference
"ECONOMIC SCIENCE FOR RURAL
DEVELOPMENT 2021"
Country/TerritoryLatvia
CityJelgava
Period11/05/2114/05/21

Keywords*

  • consumers` behavior
  • collective behavior
  • Covid-19 restrictions
  • food chains

Field of Science*

  • 5.2 Economy and Business
  • 5.4 Sociology

Publication Type*

  • 3.2. Articles or chapters in other proceedings other than those included in 3.1., with an ISBN or ISSN code

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