SUSTAINABLE PACKAGING IN THE CONTEXT OF CIRCULATION AND SUSTAINABILITY

Sustainable packaging is a relatively new concept and lacks a definite and complete definition. However, it is possible to explain this by evaluating and combining the definition of packaging and sustainability. Most often, sustainable packaging is defined as the development of packaging materials that have as little impact on the environment as possible without compromising the quality of the packaged product. The lack of clarity in the terms of sustainable packaging creates additional difficulties for both consumers and manufacturers when trying to distinguish sustainable packaging from less sustainable alternatives. This study aims to identify parameters that can be used for characterizing and recognizing sustainable packaging. By using monographic analysis methods and secondary data analysis methods in this study, authors have identified main circular economy principles in packaging and have developed concept for sustainable and circular food packaging model. The authors conclude that no single type of packaging-plastic, glass, metal, cardboard or paper-has all the characteristics of sustainable packaging. All of these materials have advantages and costs that vary depending on their application, regional standards, and other factors. Based on the above, the author offers a definition of sustainable packaging that refers to materials and designs used in the packaging of products that prioritize environmental responsibility throughout their entire lifecycle. It encompasses various key elements, including sustainability, recyclability, food protection, and adherence to the principles of the circular economy.