The Impact of Digital Transformation on Corporate Identity Management within Small Sized Companies

Digital transformation has affected various aspects of business, including corporate identity management. The research aim is to assess the topicality and impact of digital transformation on the corporate identity management crafting into the corporate strategy of small-sized companies. Research methodology is based on the research of scientific literature with the aim to introduce a conceptual framework for the implementation of digital transformation in the context of corporate identity management and its corporate strategy dimension that can help companies to increase the value of a company. The conceptual scope of the paper focuses on digital transformation and corporate identity management within small-size companies. The authors have identified a research gap related to the intersection of digital transformation and management of corporate identity frameworks in terms of conceptual models and applied know-how that could be utilized to introduce specific digital transformation guidelines in further research. Managing corporate strategy requires organizations to align their digital capabilities with their strategic goals, balance risks and foster a digital mindset throughout the organization. Research limitations relate to focusing on the segment of small sized enterprises operating in the European Union and aiming to perform digital transformation process in parallel to attempts of developing strong corporate identity.