‘They say we are all zombies’: Rethinking the role of audiences in a mediatized international conflict

Jānis Juzefovičs, Triin Vihalemm (Corresponding Author)

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
35 Downloads (Pure)

Abstract

This article contributes to the conceptualization of international conflict mediatization through the lenses of ‘audience logic’ instead of the usual ‘media logic’ perspective. The former is defined here as beliefs about the workings of the media system that are held by audiences and constructions of their own identities as media users. The empirical analysis is about strategies used by Baltic Russian-speakers in making sense of media and news during the Russia-Ukraine conflict during 2013–2019. The authors propose elaborating the conceptualization of the audience and further inquiry into the resources for audience empowerment to alter today’s asymmetrical publics/elites power dynamics.
Original languageEnglish
Pages (from-to)3–28
Number of pages26
JournalGlobal Media and Communication
Volume19
Issue number1
DOIs
Publication statusPublished - Apr 2023

Keywords*

  • audience self-image
  • Baltic Russian-speakers
  • mediatized international conflict
  • media scepticism
  • Russia-Ukraine conflict
  • transnational audiences

Field of Science*

  • 5.8 Media and Communication
  • 5.6 Political science

Publication Type*

  • 1.1. Scientific article indexed in Web of Science and/or Scopus database

Fingerprint

Dive into the research topics of '‘They say we are all zombies’: Rethinking the role of audiences in a mediatized international conflict'. Together they form a unique fingerprint.

Cite this