TOPIC OF ECOLOGY IN RIGA STENCIL GRAFFITTI

The relationship of contemporary human beings to the nature is in the centre of the public debate worldwide and in particular countries because of climate change. Different social groups develop different perspectives on the issue based on ideologies, values and lifesyles. They express it through verbal arguments, but also through visual messages that use well known symbols and emotionally louded images in public spaces one of forms usual for supposedly muted groups beeing stencil graffiti. The aim of this research is to explore and describe the care of environment ideology within subcultural communication in the framework of cultural studies using visual semiotic analysis of stencil graffiti within the urban space. It is done by exploring the key elements of subcultural communication as an artistic response to contemporary global and local challenges/ecological problems. By my research We hope to demonstrate the presence of the social critique potential of care of environment in the dialectical cultural semiosis (emerging and circulation of signs within society) between counter-culture and “the mainstream”. The article aims at showing the relationship between counter-culture ideology and mainstream via co-optation of DIY (Do It Yourself) and ALT (alternative media ideological messages) ideas by commercialisation.