Trends of Development of Integrated Marketing Communication in the Context of Digital Marketing

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Original languageEnglish
Pages (from-to)84-95
JournalSociety. Integration. Education=Sabiedrība. Integrācija. Izglītība
Volume6
DOIs
Publication statusPublished - 2019
Externally publishedYes
EventInternational Scientific Conference “Society. Integration. Education: Sabiedrība. Integrācija. Izglītība”, 2019 - Rēzekne, Latvia
Duration: 24 May 201925 May 2019

Keywords*

  • digital marketing; consumers’ buying decisions;integrated marketing communication;integrated marketing communication for sustainability;sustainable marketing;survey ofbuyers; survey of leading marketing specialists

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 3.2. Articles or chapters in other proceedings other than those included in 3.1., with an ISBN or ISSN code

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