Unbranded advertising of prescription medicines to the public by pharmaceutical companies

Teresa Leonardo Alves, Aukje K. Mantel-Teeuwisse, Anne Paschke, Hubert G.M. Leufkens, Lorri Puil, Elita Poplavska, Barbara Mintzes

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

This is a protocol for a Cochrane Review (Intervention). The objectives are as follows: To assess the effects of unbranded advertising of prescription medicines, conducted by or on behalf of pharmaceutical companies, on consumers' attitudes, knowledge, behaviour, health services use, health outcomes and costs.

Original languageEnglish
Article numberCD012699
JournalCochrane Database of Systematic Reviews
Volume2017
Issue number7
DOIs
Publication statusPublished - 10 Jul 2017

Field of Science*

  • 3.1 Basic medicine

Publication Type*

  • 1.1. Scientific article indexed in Web of Science and/or Scopus database

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