World’s Most Valuable Brand Resonation With Categories of Different Customer Needs

Kaspars Viksne, Santa Bormane, Haidong Feng

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)35-43
JournalCSIE Working Papers Series
Issue number6
Publication statusPublished - 2017
Externally publishedYes


  • consumer behavior
  • customer needs
  • brand value

Field of Science*

  • 5.2 Economy and Business

Publication Type*

  • 1.4. Reviewed scientific article published in Latvia or abroad in a scientific journal with an editorial board (including university editions)

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