Original language | English |
---|---|
Pages (from-to) | 35-43 |
Journal | CSIE Working Papers Series |
Issue number | 6 |
Publication status | Published - 2017 |
Externally published | Yes |
Keywords*
- consumer behavior
- customer needs
- brand value
Field of Science*
- 5.2 Economy and Business
Publication Type*
- 1.4. Reviewed scientific article published in Latvia or abroad in a scientific journal with an editorial board (including university editions)