World’s Most Valuable Brand Resonation With Categories of Different Customer Needs

Kaspars Viksne; Santa Bormane; Haidong Feng

World’s Most Valuable Brand Resonation With Categories of Different Customer Needs

Kaspars Viksne
, Santa Bormane
, Haidong Feng

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-43
Journal	CSIE Working Papers Series
Issue number	6
Publication status	Published - 2017
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 12 Responsible Consumption and Production

Keywords*

consumer behavior
customer needs
brand value

Field of Science*

5.2 Economy and Business

Publication Type*

1.4. Reviewed scientific article published in Latvia or abroad in a scientific journal with an editorial board (including university editions)

Cite this

@article{6fbf4121aca846f0a981d195e95b141d,

title = "World{\textquoteright}s Most Valuable Brand Resonation With Categories of Different Customer Needs",

keywords = "consumer behavior, customer needs, brand value",

author = "Kaspars Viksne and Santa Bormane and Haidong Feng",

year = "2017",

language = "English",

pages = "35--43",

journal = "CSIE Working Papers Series",

issn = "2537-6187",

number = "6",

}

TY - JOUR

T1 - World’s Most Valuable Brand Resonation With Categories of Different Customer Needs

AU - Viksne, Kaspars

AU - Bormane, Santa

AU - Feng, Haidong

PY - 2017

Y1 - 2017

KW - consumer behavior

KW - customer needs

KW - brand value

UR - https://csei.ase.md/wp/issue_6.php

M3 - Article

SN - 2537-6187

SP - 35

EP - 43

JO - CSIE Working Papers Series

JF - CSIE Working Papers Series

IS - 6

ER -

World’s Most Valuable Brand Resonation With Categories of Different Customer Needs

UN SDGs

Keywords*

Field of Science*

Publication Type*

Other files and links

Cite this